Sales Negotiation Skills

Sales Negotiation Skills

Duration: 1-2 days  | Maximum group size: 12 people

Course overview

This course will give delegates the confidence to know when the sale is made and when the negotiation process starts. They will understand the importance of preparation and a structured approach when conducting negotiations, whilst always looking to achieve a win:win outcome.

Who would benefit from attending?

Sales professionals who want to gain the core skills and confidence required to conduct effective customer negotiations.

Core development objectives covered

• What type of negotiations do you enter into?

• The structure & key stages of negotiations

• Essential communication & influencing skills

• Identifying when the negotiation starts

• Controlling when the negotiation starts

• Preparing your meeting strategy & tactics

• How to exchange concessions without giving them away

• Understanding the bargaining process

• Personal confidence & avoiding manipulation

• Proposing win:win terms / outcomes

Other related subjects you may be interested in viewing

Advanced Negotiation Skills

Handling Objections & Closing Skills

Delivery methodology

Futureproof’s training workshops require all delegates to take a full and active role throughout. Our mix of trainer led discussion, facilitation, coaching and skills practice ensures that all delegates enjoy an interactive and supportive learning experience.

Just a thought….

Successful negotiation is not about getting to ‘yes’; it’s about mastering ‘no’ and understanding what the path to an agreement is. Conflict is good in a negotiation process… So much of life is a negotiation – so even if you’re not in business, you have opportunities to practice all around you.


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